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So placing a product or service in a particular section ensures that it is given a certain significance or context?

GI: ‘The placement in a particular category or creating connections results in a critical discourse.’

AJ: ‘We make the tension between the body and its external forces visible. A central question in the exhibition is: what is the relationship between individual choice and collective control?’

GI: ‘Visitors will realise that they play three roles: individual, citizen and consumer.’  

AJ: ‘We show fragments from our daily lives that exert an influence on who we are or could be, on how free we are to design our own lives. And we also focus attention on the role that technologies, legislation and human rights play in this. One of the organisations featured in the exhibition is Transgender Europe, which promotes the rights of individuals who want to change their identity. They make a plea for greater fluidity whereas governments, in the ‘interest’ of security, want to fix individuals with a rigid identity in order to be sure they know who they are dealing with. The Life Fair introduces several such polarising interests in our society. 

What role does design play in The Life Fair?

GI: We don’t focus on the aesthetics of design, its user-friendliness or sustainability. We use design as a means to understand what all these objects and services tell us about the world: design as a manifestation of bigger questions and needs.  

Interview by Lotte Haagsma

Agata Jaworska, Giovanni Innella
Claus Wiersma
Kévin Bray, Thomas Buxó
Ina Hollmann
Eliza Mante, Hongjie Yang, Rana Ghavami

This project is part of the programme track Annual themes and the folder Olympic Games.